Are you thinking of becoming a digital marketer? A digital marketer is a person who uses digital media, including the Internet, emails, videos, and websites to reach out to their clients and customers. Being a digital marketer is great because you can work on your own time. You can schedule your time any way you want. You can work from anywhere. But what does it take to get a digital marketing certificate?
If you plan on being certified in digital marketing, then you have come to the right place. The Digital Marketing Institute (DMI) has trained more digital marketing professionals to just one standard rather than many different certifications. Their course curriculum suite for a digital marketing job includes but is not limited to, the following: Search Engine Optimization (SEO), Email Marketing, Social Media, Webinars, Press Releases, Virals, Pay per Click (PPC), Mobile Marketing, Social Networking, and Webinars. The course curriculum is very detailed and thorough. It is designed by some of the best experts in the field of online marketing.
So what makes a digital marketing certificate so special? It’s actually quite simple. Just because you are certified doesn’t mean you have talent. Many digital marketers have earned the Digital Marketing Certificate, but they didn’t earn it for the reason they said they would. They did it because they had talent, but because they didn’t market themselves, or, they found it extremely difficult to do so. That’s why there is such a huge talent gap in the marketing field.
This is why I encourage those students out there who aren’t interested in the Digital Marketing Certificate or who aren’t certified yet, to push through the “creativity” block. Don’t let procrastination keep you from moving forward. Once you can create, then start pushing to create more. Remember, there are no limitations; there is never any reason to stop creating. Those students who think differently and are not willing to take action towards their dreams are missing out.
Those two elective courses that come with an online internet marketing certificate program are the “business intelligence fundamentals”. These courses cover topics like how to analyze market behavior and consumer behaviors. In fact, they are required courses by every reputable online school. If you want to move forward as a marketer, then you need to understand how people think and how they behave when purchasing goods and services. This is why these two courses are absolutely mandatory.
The next two courses that come with this program consist of “content strategy”. This includes topics such as keyword research, optimization for Google and Bing, content creation, PPC, SEO copywriting, and so on. The content strategy portion of the certificate courses is also required by every reputable university, so take this step seriously.
The last two courses in the certificate program consist of “digital marketing strategy”. These courses teach students how to use social media tools such as Facebook, Twitter, and YouTube. They also go over methods and tactics for getting the most coverage possible for your business website. The content strategy portion of these courses is incredibly important because it provides the foundation for successful social media marketing. Students must learn how to effectively build relationships with their target audience.
Once students complete all of these courses, then they will be graded and given their diplomas. The duration of time that is required to earn this diploma varies from school to school. Some schools may require students to complete the curriculum in four years while others only require students to complete the curriculum in two years.